Mastering Holiday Beverage Sales

Maximize profit from your wine, beer, and beverage department throughout the holidays. Join wine & beverage expert Samuel Vandegrift as he shares his decades of insight and strategy to grow your sales. Incremental sales, increased baskets, and happy customers are just the beginning. Attendees will participate in hands on exercises and leave with a ready to implement plan.

The classroom portion will take 60 minutes. After a market survey and analysis of seasonal trends, students will dive into examples of what makes a successful program. From there, each student will design their own feature action plan to use at their store. As a special bonus following the program, Samuel will do a Q&A on any other topic relating to wine, beer, spirits, and beverages at large.